{"id":230711,"date":"2026-03-31T09:18:14","date_gmt":"2026-03-31T12:18:14","guid":{"rendered":"https:\/\/www.edialog.com.br\/?p=230711"},"modified":"2026-07-31T10:47:31","modified_gmt":"2026-07-31T13:47:31","slug":"generacion-de-leads-para-concesionarios-10-estrategias","status":"publish","type":"post","link":"https:\/\/www.edialog.com.br\/es\/geracao-de-leads-para-concessionarias-10-estrategias\/","title":{"rendered":"Generaci\u00f3n de leads para concesionarios: 10 estrategias que funcionan"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La generaci\u00f3n de prospectos es el punto de partida para cualquier estrategia de crecimiento en el sector automotriz. En un mercado donde el consumidor investiga cada vez m\u00e1s antes de comprar, depender solo del flujo de la tienda f\u00edsica ya no es suficiente para mantener resultados consistentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, concesionarias que se destacan son aquellas que estructuran un proceso predecible de generaci\u00f3n de leads calificados, integrando marketing digital, datos y herramientas como CRM para concesionarias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero, generar contactos no es suficiente. El gran desaf\u00edo est\u00e1 en atraer personas con real intenci\u00f3n de compra y conducirlas hasta el cierre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, comprender\u00e1 <strong>qu\u00e9 es generaci\u00f3n de leads, los desaf\u00edos del sector automotriz y, principalmente, 10 estrategias que realmente funcionan para aumentar resultados.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Feliz lectura!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-geracao-de-leads-e-por-que-ela-e-essencial\"><strong>\u00bfQu\u00e9 es la generaci\u00f3n de leads y por qu\u00e9 es esencial?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, el prospecto es el visitante que deja sus datos, como nombre, tel\u00e9fono o correo electr\u00f3nico, demostrando inter\u00e9s en un producto o servicio. Por otro lado, el tr\u00e1fico es el volumen de personas que acceden a sus canales digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es decir, no todo visitante se convierte en una oportunidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-o-impacto-da-geracao-de-leads-no-funil-de-vendas\"><strong>El impacto de la generaci\u00f3n de leads en el embudo de ventas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La generaci\u00f3n de leads es la cima del embudo comercial. De esta forma, sin un flujo constante de nuevos contactos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>el equipo de ventas se queda ocioso;<\/li>\n\n\n\n<li>Las oportunidades disminuyen;<\/li>\n\n\n\n<li>el facturamiento se vuelve inestable.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-por-que-volume-sem-qualificacao-nao-gera-vendas\"><strong>Por qu\u00e9 volumen sin calificaci\u00f3n no genera ventas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Generar muchos prospectos sin calidad puede perjudicar los resultados. En resumen, esto sucede porque:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>aumenta el costo de atenci\u00f3n;<\/li>\n\n\n\n<li>reduce la productividad del equipo;<\/li>\n\n\n\n<li>Disminu\u00ed la tasa de conversi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, el enfoque debe ser siempre en <strong>generar clientes potenciales cualificados<\/strong>, no solo volumen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-o-desafio-da-geracao-de-leads-no-setor-automotivo\"><strong>El desaf\u00edo de la generaci\u00f3n de leads en el sector automotriz<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, la compra de un veh\u00edculo implica investigaci\u00f3n, comparaci\u00f3n y an\u00e1lisis financiero. Esto hace que el proceso sea m\u00e1s largo que en otros segmentos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-alto-valor-de-decisao\"><strong>Alto valor de decisi\u00f3n<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, un coche es un bien de alto valor, lo que exige mayor confianza del consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consecuentemente, eso impacta directamente la forma en que los prospectos necesitan ser trabajados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-competicao-intensa-entre-concessionarias\"><strong>Intensa competencia entre concesionarios<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, la competencia en el \u00e1mbito digital es alta. En este contexto, varias concesionarias compiten por la atenci\u00f3n del mismo cliente, a menudo con ofertas similares.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-estrategias-de-geracao-de-leads-para-concessionarias\"><strong>10 estrategias de generaci\u00f3n de leads para concesionarias<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto, separamos a continuaci\u00f3n 10 estrategias principales para una generaci\u00f3n de leads m\u00e1s efectiva en su negocio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Campa\u00f1as segmentadas en Google Ads<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, Google Ads permite capturar leads con alta intenci\u00f3n de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201ccomprar todoterreno autom\u00e1tico\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cPrecio Fiat Pulse 2025\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas b\u00fasquedas indican un usuario cercano a la decisi\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-meta-ads-com-foco-em-conversao\"><strong>2. Meta Ads con enfoque en conversi\u00f3n<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Plataformas como Facebook e Instagram s\u00e3o ideais para gerar demanda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El secreto est\u00e1 en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>segmentaci\u00f3n correcta;<\/li>\n\n\n\n<li>creativos atractivos;<\/li>\n\n\n\n<li>enfoque en conversi\u00f3n (no solo alcance).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-landing-pages-especificas-por-modelo\"><strong>3. P\u00e1ginas de destino espec\u00edficas por modelo<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las p\u00e1ginas gen\u00e9ricas convierten menos. Por eso, lo ideal es crear landing pages dedicadas para cada veh\u00edculo, con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>informaci\u00f3n detallada;<\/li>\n\n\n\n<li>fotos;<\/li>\n\n\n\n<li>condiciones comerciales;<\/li>\n\n\n\n<li>formulario claro.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-ofertas-e-condicoes-como-isca-estrategica\"><strong>4. Ofertas y condiciones como cebo estrat\u00e9gico<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las ofertas son grandes impulsores de clientes potenciales. Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tasa cero;<\/li>\n\n\n\n<li>bonificaci\u00f3n en el intercambio;<\/li>\n\n\n\n<li>Entrada facilitada.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas condiciones aumentan el \u00edndice de conversi\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-conteudo-educativo-sobre-financiamento-e-comparativos\"><strong>5. Contenido educativo sobre financiaci\u00f3n y comparativas<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos clientes todav\u00eda est\u00e1n en fase de investigaci\u00f3n. Por eso, contenidos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cc\u00f3mo financiar un coche\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cComparaci\u00f3n entre modelos\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ayudan a atraer leads m\u00e1s calificados.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/materiais.edialog.com.br\/lp-checklist-de-inbound-marketing\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/www.edialog.com.br\/wp-content\/uploads\/2021\/01\/image-1024x391.png\" alt=\"extensi\u00f3n de RD Station\" class=\"wp-image-227205\" srcset=\"https:\/\/www.edialog.com.br\/wp-content\/uploads\/2021\/01\/image-1024x391.png 1024w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2021\/01\/image-300x115.png 300w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2021\/01\/image-768x293.png 768w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2021\/01\/image-500x191.png 500w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2021\/01\/image-700x267.png 700w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2021\/01\/image.png 1482w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-seo-para-paginas-de-veiculos\"><strong>6. SEO para p\u00e1ginas de veh\u00edculos<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto, el SEO permite generar clientes potenciales de forma org\u00e1nica. Por eso, optimizar p\u00e1ginas para t\u00e9rminos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cSUV autom\u00e1tico precio\u201d<\/em><\/li>\n\n\n\n<li><em>\u201ccoche econ\u00f3mico 2025\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">puede atraer tr\u00e1fico calificado sin depender de medios de pago.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-7-campanhas-de-remarketing\"><strong>7. Campa\u00f1as de remarketing<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, no todo visitante convierte en la primera visita. De esta forma, el remarketing permite impactar nuevamente a quien ya demostr\u00f3 inter\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consecuentemente, esto aumenta significativamente la conversi\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-8-whatsapp-como-canal-de-conversao\"><strong>8. WhatsApp como canal de conversi\u00f3n<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O WhatsApp \u00e9 um dos principais canais no Brasil. Por isso, integr\u00e1-lo \u00e0s campanhas facilita o contato direto com o cliente e acelera o processo de venda.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-9-automacao-de-nutricao-para-leads-frios\"><strong>9. Automatizaci\u00f3n de nutrici\u00f3n para leads fr\u00edos<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, los leads que a\u00fan no est\u00e1n listos para comprar necesitan ser nutridos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, esto se puede hacer con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>correos electr\u00f3nicos;<\/li>\n\n\n\n<li>contenidos educativos;<\/li>\n\n\n\n<li>ofertas progresivas.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-10-integracao-com-crm-para-concessionarias\"><strong>10. Integraci\u00f3n con CRM para concesionarios<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, ninguna estrategia funciona sin organizaci\u00f3n. De esta manera, el uso de un <strong><a href=\"https:\/\/www.edialog.com.br\/crm-automotivo\/\">CRM para concesionarios<\/a><\/strong> permite<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>seguir cada prospecto;<\/li>\n\n\n\n<li>organizar el embudo;<\/li>\n\n\n\n<li>aumentar la conversi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Generaci\u00f3n de prospectos calificados vs. volumen de contactos<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como vimos, los leads calificados son aquellos con mayor probabilidad de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, generalmente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>demostrar inter\u00e9s claro;<\/li>\n\n\n\n<li>tienen perfil adecuado;<\/li>\n\n\n\n<li>est\u00e1n cerca de la decisi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-como-evitar-curiosos-e-atrair-compradores-reais\"><strong>C\u00f3mo evitar curiosos y atraer compradores reales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas pr\u00e1cticas ayudan a mejorar la calidad, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>segmentaci\u00f3n m\u00e1s precisa;<\/li>\n\n\n\n<li>formularios con preguntas estrat\u00e9gicas;<\/li>\n\n\n\n<li>campa\u00f1as enfocadas en intenci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-papel-do-marketing-automotivo-estrategico\"><strong>El papel del marketing automotriz estrat\u00e9gico<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neste sentido, o <a href=\"https:\/\/www.edialog.com.br\/marketing-automotivo\/\">marketing de automoci\u00f3n<\/a> precisa ir al\u00e9m da gera\u00e7\u00e3o de tr\u00e1fego. Ou seja, ele deve atuar de forma integrada com vendas para gerar resultados efetivos ao seu neg\u00f3cio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-o-papel-do-crm-para-concessionarias-na-conversao\"><strong>El papel del CRM para concesionarios en la conversi\u00f3n<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, el CRM permite visualizar todas las etapas del viaje del cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De esta forma, los prospectos pueden ser distribuidos autom\u00e1ticamente entre vendedores, garantizando agilidad en la atenci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, con el CRM, es posible seguir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>contactos realizados;<\/li>\n\n\n\n<li>negociaciones en curso;<\/li>\n\n\n\n<li>historial del cliente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, esta integraci\u00f3n es esencial para medir resultados y optimizar estrategias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-erros-comuns-na-geracao-de-leads-automotivos\"><strong>Errores comunes en la generaci\u00f3n de prospectos automotrices<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, el tr\u00e1fico sin conversi\u00f3n no genera ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, sin datos, no hay mejora. Por lo tanto, se deben seguir las m\u00e9tricas de conversi\u00f3n como indicadores como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tasa de conversi\u00f3n;<\/li>\n\n\n\n<li>costo por cliente potencial;<\/li>\n\n\n\n<li>Retorno de la Inversi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, marketing y ventas necesitan actuar juntos. Sin esto, los leads se pierden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, vimos que la <strong>generaci\u00f3n de contactos<\/strong> es el principal motor de crecimiento para los concesionarios en el entorno digital. Es decir, sin un flujo constante de oportunidades, el crecimiento se vuelve limitado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En E-Dialog ya hemos ayudado a decenas de empresas a <a href=\"https:\/\/www.edialog.com.br\/es\/consultoria-y-gestion-de-google-ads\/\"><strong>estructurar campa\u00f1as de Google Ads de alto rendimiento<\/strong><\/a>optimizando todo, desde la creaci\u00f3n de estrategias hasta el seguimiento de m\u00e9tricas como impresiones, CTR, CPA y conversiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un equipo de especialistas centrados en los resultados, somos reconocidos a nivel nacional y contamos con <strong>asociaciones s\u00f3lidas<\/strong>como <a href=\"https:\/\/www.edialog.com.br\/planos-rd-station-escolha-o-idea\/\"><strong>RD Station <\/strong><\/a><strong>y Google<\/strong>. Adem\u00e1s, podemos crear un <strong>plan de marketing digital completo y personalizado<\/strong>aplicar tendencias como <strong>automatizaci\u00f3n e inteligencia artificial<\/strong>as\u00ed como el seguimiento y la optimizaci\u00f3n de campa\u00f1as para <strong>maximizar el ROI<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.edialog.com.br\/es\/dialogo\/\"><strong><em>\u00a1Fala com nossos especialistas!<\/em><\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conoce la <a href=\"https:\/\/www.edialog.com.br\/motor\/\">E-Dialog Motor<\/a>, \u00a1soluciones completas para concesionarios!<\/p>\n\n\n\n<div role=\"main\" id=\"formulario-blog-analise-gratuita-16dd12bc38d3b6ec9adf\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('formulario-blog-analise-gratuita-16dd12bc38d3b6ec9adf', 'UA-18699224-1').createForm();<\/script>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1774959300041\"><strong class=\"schema-faq-question\"><strong>Qu\u00e9 es generaci\u00f3n de leads?<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">En resumen, es el proceso de atraer y capturar contactos de personas interesadas en un producto o servicio.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1774959314460\"><strong class=\"schema-faq-question\"><strong>C\u00f3mo generar clientes potenciales calificados para concesionarios de autom\u00f3viles<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">Utilizando segmentaci\u00f3n estrat\u00e9gica, campa\u00f1as enfocadas en intenci\u00f3n e integraci\u00f3n con CRM.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1774959329476\"><strong class=\"schema-faq-question\"><strong>\u00bfCu\u00e1l es la diferencia entre prospecto y oportunidad?<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">En resumen, un lead es un contacto inicial. Una oportunidad es un lead con potencial real de compra.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1774959345493\"><strong class=\"schema-faq-question\"><strong>\u00bfEl CRM ayuda en la generaci\u00f3n de leads?<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">S\u00ed, ya que organiza y mejora la conversi\u00f3n de los clientes potenciales generados.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1774959362740\"><strong class=\"schema-faq-question\"><strong>\u00bfCu\u00e1l es la mejor estrategia de marketing para concesionarios?<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">La combinaci\u00f3n entre medios pagados, SEO, contenido y CRM es la m\u00e1s eficiente.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1774959377886\"><strong class=\"schema-faq-question\"><strong>C\u00f3mo aumentar ventas con generaci\u00f3n de leads<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">Generando clientes potenciales calificados, estructurando el embudo e integrando marketing con ventas.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>A gera\u00e7\u00e3o de leads \u00e9 o ponto de partida para qualquer estrat\u00e9gia de crescimento no setor automotivo. Em um mercado onde o consumidor pesquisa cada vez mais antes de comprar, depender apenas do fluxo de loja f\u00edsica j\u00e1 n\u00e3o \u00e9 suficiente para sustentar resultados consistentes. Atualmente, concession\u00e1rias que se destacam s\u00e3o aquelas que estruturam um [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4341,4342],"tags":[4588,508],"class_list":["post-230711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing-strategy","tag-geracao-de-leads","tag-leads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gera\u00e7\u00e3o de leads para concession\u00e1rias: 10 estrat\u00e9gias | E-Dialog<\/title>\n<meta name=\"description\" content=\"Veja estrat\u00e9gias de gera\u00e7\u00e3o de leads para concession\u00e1rias e como integrar marketing automotivo e CRM para aumentar 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