{"id":210574,"date":"2024-07-01T10:59:17","date_gmt":"2024-07-01T13:59:17","guid":{"rendered":"https:\/\/www.edialog.com.br\/?p=210574"},"modified":"2024-09-24T15:46:58","modified_gmt":"2024-09-24T18:46:58","slug":"para-que-sirve-un-sitio-web","status":"publish","type":"post","link":"https:\/\/www.edialog.com.br\/es\/para-que-serve-um-site\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve un sitio web? \u00bfCu\u00e1l es su importancia en el marketing digital?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hoy en d\u00eda constatamos un gran crecimiento en la cantidad de sitios web de las m\u00e1s variadas empresas en Internet, siendo dif\u00edcil encontrar una empresa que no posea este canal. Pero, despu\u00e9s de todo, <strong>para qu\u00e9 sirve un sitio web<\/strong> y cu\u00e1l es su importancia en el marketing digital?<\/span> \u00a1Contin\u00fae la lectura para descubrir!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-e-para-que-serve-um-site\"><b>\u00bfQu\u00e9 es y para qu\u00e9 sirve un sitio web?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">El sitio <strong>es un canal en internet<\/strong> d\u00f3nde son publicados textos, audios, im\u00e1genes y videos, de los m\u00e1s variados temas, <strong>con diferentes objetivos y funcionalidades<\/strong>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Un sitio web sirve para divulgar tu empresa, trabajo o servicio; tus ideas y conocimientos espec\u00edficos; realizar ventas; publicar noticias; entre otras posibilidades.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Luego podemos clasificar los sitios por las siguientes categor\u00edas:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Sitio institucional<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tienda virtual<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">El Blog<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Portafolios<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">P\u00e1ginas de destino<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Portales<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sitios de entretenimiento<\/span>.<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Profundizaremos en cada una de las principales categor\u00edas de sitios web para que comprenda mejor el tema.<\/span>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"790\" height=\"308\" src=\"https:\/\/www.edialog.com.br\/wp-content\/uploads\/2024\/07\/para-que-serve-um-site.jpg\" alt=\"\u00bfPara qu\u00e9 sirve un sitio web? \u00bfCu\u00e1l es su importancia en el Marketing Digital?\" class=\"wp-image-225388\" title=\"\u00bfPara qu\u00e9 sirve un sitio web? \u00bfCu\u00e1l es su importancia en el Marketing Digital?\" srcset=\"https:\/\/www.edialog.com.br\/wp-content\/uploads\/2024\/07\/para-que-serve-um-site.jpg 790w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2024\/07\/para-que-serve-um-site-300x117.jpg 300w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2024\/07\/para-que-serve-um-site-768x299.jpg 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-site-institucional\"><b>1. Sitio institucional<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">El sitio institucional <strong>tiene el objetivo principal de divulgar una empresa en internet<\/strong>, por medio de \u00e9l se divulgan informaciones como la <\/span>historia de la empresa<span style=\"font-weight: 400;\">, <\/span>Galer\u00eda de fotos institucionales<span style=\"font-weight: 400;\">, <\/span>informaci\u00f3n de contacto<span style=\"font-weight: 400;\">, entre otras.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ser\u00eda b\u00e1sicamente su empresa en internet, una representaci\u00f3n de la misma en el ambiente en l\u00ednea.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pensando en esto, recomendamos encarecidamente que su sitio web sea profesional y que represente bien lo que su empresa es.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sitios mal hechos y con un aspecto amateur dan la idea de que su empresa tambi\u00e9n lo es.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-loja-virtual-e-commerce\"><b>2. Tienda Virtual (Comercio Electr\u00f3nico)<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Hablamos sobre su empresa en internet, ahora hablaremos sobre su tienda en internet, es decir, nos centraremos en la tienda virtual, o bien, comercio electr\u00f3nico.<\/span><\/p>\n\n\n\n<p>\u00bfPara qu\u00e9 sirve un sitio web de tipo comercio electr\u00f3nico? <span style=\"font-weight: 400;\">Por medio de<\/span>le<span style=\"font-weight: 400;\">, <strong>\u00bfVender\u00e1 productos y\/o servicios? <\/strong>de una manera extremadamente pr\u00e1ctica.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Una de las mayores ventajas de la tienda virtual es no tener frontera para la visita y el hecho de estar siempre abierta.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u00a1Una venta puede realizarse a las 2 de la ma\u00f1ana, mientras usted y sus empleados duermen, esa es la practicidad de la tienda en l\u00ednea!<\/span><\/p>\n\n\n\n<p><strong><em>- Lea tambi\u00e9n: <\/em><\/strong><a href=\"https:\/\/www.edialog.com.br\/es\/3-dicas-de-como-vender-mais-pela-internet\/\"><em>3 consejos para vender m\u00e1s en Internet con una tienda virtual<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-blog\"><b>3. Blog<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Cuando hablamos de blog, hablamos de un <strong>plataforma en la que publicar\u00e1s noticias y novedades relacionadas con el segmento de mercado de tu empresa<\/strong> o incluso sobre alg\u00fan tema del que seas especialista.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">El blog exige de su creador una alta frecuencia de publicaciones, y cuando se hace bien, pensando en estrategias de SEO, puede generar excelentes resultados para su empresa, siendo gran responsable de la mayor\u00eda del tr\u00e1fico de los sitios web de grandes empresas del mercado.<\/span><\/p>\n\n\n\n<p><em><strong>- Lea tambi\u00e9n:<\/strong> <a href=\"https:\/\/www.edialog.com.br\/es\/para-que-serve-um-blog\/\">\u00bfPara qu\u00e9 sirve un blog? \u00bfQu\u00e9 importancia tiene en el marketing digital?<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-landing-pages\"><b>4. P\u00e1ginas de destino<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.edialog.com.br\/es\/pagina-de-destino-marketing-de-entrada\/\">P\u00e1ginas de destino<\/a> <strong>son p\u00e1ginas objetivas, creadas con el prop\u00f3sito de divulgar y\/o vender alg\u00fan producto, servicio o infoproducto<\/strong>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Su objetividad se debe al hecho de que busca siempre la conversi\u00f3n, por eso se hace junto a formularios y con contenidos extremadamente enfocados en un producto espec\u00edfico.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Recomendamos la creaci\u00f3n de <a href=\"https:\/\/www.edialog.com.br\/es\/pagina-de-destino-de-alta-conversion\/\">p\u00e1ginas de destino caso voc\u00ea busque mais convers\u00e3o<\/a>, ya sea para ventas o incluso para <a href=\"https:\/\/www.edialog.com.br\/es\/como-generar-clientes-potenciales\/\">conseguir prospectos<\/a> (contactos de usuarios que son clientes potenciales).<\/span><\/p>\n\n\n\n<p><strong><em>- Lea tambi\u00e9n: <\/em><\/strong><a href=\"https:\/\/www.edialog.com.br\/es\/ejemplos-de-paginas-de-destino\/\"><em>12 ejemplos de p\u00e1ginas de aterrizaje para inspirar su estrategia digital<\/em><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"780\" height=\"304\" src=\"https:\/\/www.edialog.com.br\/wp-content\/uploads\/2024\/07\/tipos-de-sites-e-para-que-eles-servem.jpg\" alt=\"Tipos de sitios web y para qu\u00e9 sirven\" class=\"wp-image-225389\" title=\"Tipos de sitios web y para qu\u00e9 sirven\" srcset=\"https:\/\/www.edialog.com.br\/wp-content\/uploads\/2024\/07\/tipos-de-sites-e-para-que-eles-servem.jpg 780w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2024\/07\/tipos-de-sites-e-para-que-eles-servem-300x117.jpg 300w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2024\/07\/tipos-de-sites-e-para-que-eles-servem-768x299.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-para-que-serve-o-dominio-de-um-site\"><b>\u00bfPara qu\u00e9 sirve un dominio de sitio web?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">En este tema aclararemos para qu\u00e9 sirve el dominio de un sitio web. Es decir, hablaremos sobre la parte estructural del sitio web.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u00e1sicamente, para que puedas tener un sitio web necesitas:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><strong>Dominio<\/strong>: nombre del sitio, por ejemplo: www.nombredetusitio.com.br)<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Alojamiento<\/strong>: lugar donde est\u00e1 alojado el sitio web en internet, en el cual pagas para estar alojado en la web)<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Programaci\u00f3n del sitio<\/strong>toda la parte de dise\u00f1o y funcionalidades de su sitio web, hecha a partir de c\u00f3digos de programaci\u00f3n<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Por lo tanto, el dominio es una parte fundamental para tener un sitio web, se trata de tu direcci\u00f3n, la \u201cURL\u201d que ser\u00e1 escrita por las personas para tener acceso al contenido de tu sitio web.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Existen varias empresas que ofrecen la creaci\u00f3n y compra de dominios, entre ellas destacamos:<\/span> <span style=\"font-weight: 400;\">Hostgator<\/span>, <span style=\"font-weight: 400;\">RegistrosBr<\/span> e <span style=\"font-weight: 400;\">GoDaddy<\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-para-que-serve-um-site-no-marketing-digital-e-como-ele-pode-transformar-seu-negocio\"><b>\u00bfPara qu\u00e9 sirve un sitio web en el marketing digital y c\u00f3mo puede transformar tu negocio?<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"788\" height=\"311\" src=\"https:\/\/www.edialog.com.br\/wp-content\/uploads\/2020\/03\/Para-que-serve-um-site-no-marketing-digital.png\" alt=\"\" class=\"wp-image-210581\" srcset=\"https:\/\/www.edialog.com.br\/wp-content\/uploads\/2020\/03\/Para-que-serve-um-site-no-marketing-digital.png 788w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2020\/03\/Para-que-serve-um-site-no-marketing-digital-300x118.png 300w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2020\/03\/Para-que-serve-um-site-no-marketing-digital-768x303.png 768w, https:\/\/www.edialog.com.br\/wp-content\/uploads\/2020\/03\/Para-que-serve-um-site-no-marketing-digital-480x189.png 480w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Ahora que sabes qu\u00e9 es y para qu\u00e9 sirve un sitio web, hablaremos sobre su funci\u00f3n en relaci\u00f3n con <a href=\"https:\/\/www.edialog.com.br\/es\/que-es-marketing-digital\/\">marketing digital<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Consideramos el sitio web como uno de los objetivos principales del marketing digital que es: llevar a las personas a que conozcan su empresa, a que busquen informaci\u00f3n sobre ella y consecuentemente se conviertan en clientes.<\/span><\/p>\n\n\n\n<p><b>El sitio web es el lugar al que llevar\u00e1s a tus clientes potenciales en internet, a trav\u00e9s de estrategias de marketing digital.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Por eso la importancia de tener un sitio web profesional, \u00a1es en \u00e9l que cerrar\u00e1s ventas y conquistar\u00e1s nuevos clientes!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cuando hablamos de sitios profesionales, recomendamos la plataforma de creaci\u00f3n de sitios WordPress. Busca informaci\u00f3n sobre <\/span><a href=\"https:\/\/www.studiovisual.com.br\/wordpress\/o-que-e-wordpress\"><span style=\"font-weight: 400;\">qu\u00e9 es WordPress<\/span><\/a><span style=\"font-weight: 400;\"> y los beneficios que esta plataforma genera para sus usuarios.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adem\u00e1s recomendamos que el sitio web sea hecho por <\/span><a href=\"https:\/\/www.studiovisual.com.br\/\"><span style=\"font-weight: 400;\">especialistas en WordPress<\/span><\/a><span style=\"font-weight: 400;\">, para que quede profesional y genere ventas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Con el sitio listo y bien producido, partimos para las <a href=\"https:\/\/www.edialog.com.br\/es\/estrategias-de-marketing-digital\/\">estrategias de marketing digital,<\/a> que llevar\u00e1n las personas hasta su sitio web, siendo que las principales estrategias para aumentar el tr\u00e1fico de su sitio web son:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Marketing por correo electr\u00f3nico<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.edialog.com.br\/es\/optimizacion-de-sitios-seo\/\">SEO (b\u00fasqueda org\u00e1nica)<\/a><\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Redes sociales<\/span>;<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Anuncios de pago<\/span>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusao\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Concluyendo, esperamos que hayas entendido para qu\u00e9 sirve un sitio web<span style=\"font-weight: 400;\">, y recomendamos que, en caso de que a\u00fan no tenga un sitio web, o en caso de que est\u00e9 desactualizado, \u00a1se tomen providencias r\u00e1pidamente! \u00a1Despu\u00e9s de todo, el sitio web es una parte fundamental de cualquier empresa para el cierre de nuevos clientes!<\/span><\/p>\n\n\n\n<div role=\"main\" id=\"formulario-analise-gratuita-59ea2fcdf02782428b13\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('formulario-analise-gratuita-59ea2fcdf02782428b13', 'UA-18699224-1').createForm();<\/script>","protected":false},"excerpt":{"rendered":"<p>Hoje em dia constatamos um grande crescimento na quantidade de sites das mais variadas empresas na internet, sendo dif\u00edcil encontrar uma empresa que n\u00e3o possua esse canal. Mas afinal, para que serve um site e qual sua import\u00e2ncia no marketing digital? Continue a leitura para descobrir! O que \u00e9 e para que serve um site? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":225388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[580],"tags":[],"class_list":["post-210574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Para que serve um site e qual sua import\u00e2ncia no marketing digital<\/title>\n<meta name=\"description\" content=\"Afinal, para que serve um site e qual sua import\u00e2ncia no marketing digital? Neste artigo explicamos tudo sobre o assunto. Confira!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.edialog.com.br\/es\/para-que-sirve-un-sitio-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Para que serve um site? Qual sua import\u00e2ncia no marketing digital?\" \/>\n<meta property=\"og:description\" content=\"Afinal, para que serve um site e qual sua import\u00e2ncia no marketing digital? Neste artigo explicamos tudo sobre o assunto. Confira!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.edialog.com.br\/es\/para-que-sirve-un-sitio-web\/\" \/>\n<meta property=\"og:site_name\" content=\"E-Dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/edialogcomunicacao\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/renancaixeiro\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-01T13:59:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T18:46:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.edialog.com.br\/wp-content\/uploads\/2024\/07\/para-que-serve-um-site.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"308\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renan Caixeiro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renan Caixeiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.edialog.com.br\\\/para-que-serve-um-site\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.edialog.com.br\\\/para-que-serve-um-site\\\/\"},\"author\":{\"name\":\"Renan Caixeiro\",\"@id\":\"https:\\\/\\\/www.edialog.com.br\\\/#\\\/schema\\\/person\\\/7f509934e54fd30b9d2d02cf51b60966\"},\"headline\":\"Para que serve um site? 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